Swedish Payment Provider Zimpler Eyes Brazil’s Burgeoning iGaming Market

Online casinos and sports betting are rapidly gaining ground worldwide, even in regions where gambling was once completely banned. The growing iGaming sector offers significant economic benefits for countries, often outweighing the risks associated with illegal, unregulated gambling markets.

In this article, we explore how Swedish payment giant Zimpler plans to leverage its expertise to transform the burgeoning iGaming industry in Latin America, focusing on the promising Brazilian market.

Brazil’s Gambling Legalization: A Long-Awaited Breakthrough

For decades, Brazil maintained a strict ban on gambling, lasting from 1946 all the way to 2018—a staggering 72 years of prohibition.

• In 2018, the government took the first step by legalizing sports betting, setting the stage for a new legal gambling industry.

• However, regulation was still in its infancy until 2022, when lawmakers passed legislation to build a legal framework.

• The momentum continued with President Luiz Inácio da Silva signing new legislation in December 2023, followed by the establishment of formal gambling regulations in June 2024 covering casinos, horse racing, bingo, and more.

• Since January 2025, all operators must hold official licenses to operate legally in Brazil; unlicensed casinos now face criminal penalties.

This marked shift finally makes gambling fully legal in Brazil after more than seven decades of prohibition.

Brazil’s iGaming Market: On the Cusp of Explosive Growth

Legalization has sparked rapid growth in Brazil’s gambling market:

• From 2022 to 2024, the market surged by 250%.

• Gambling revenue approached $2 billion in 2024.

• Projections estimate the market will exceed $3.63 billion annually by 2028.

These figures highlight Brazil’s enormous potential as a rising iGaming powerhouse in Latin America.

Zimpler: A Swedish Payment Veteran Targeting Brazil

Since its founding in 2012, Zimpler has become a household name in online casino payments.

• Initially, Zimpler specialized in invoice-based gambling payments popular in Sweden and Finland.

• Later, it shifted to fast bank payments, similar to competitors like Trustly.

• Today, Zimpler is a leading payment provider, especially dominant in Finland’s thriving casino market.

In 2024, Zimpler announced plans to enter the Brazilian market, combining its European regulatory know-how with local Brazilian insights.

This move aims to streamline payments for operators and players, potentially integrating with local payment methods such as Pix for faster, simpler transactions.

What This Means for Latin America’s Gambling Landscape

Brazil’s rapid market expansion, paired with Zimpler’s entrance, promises a better user experience and smoother payment flows for players.

This growing ecosystem could also inspire neighboring Latin American countries to reconsider their gambling laws, mirroring the U.S. trend where legalization continues to spread rapidly.

The domino effect of regulation and economic opportunity appears inevitable, marking a new era for the region’s gambling industry.

Conclusion

The future looks bright for Latin American iGaming, with Brazil at the forefront of a regulatory and economic transformation.

Thanks to pioneering companies like Zimpler, local players and operators stand to benefit from safer, more efficient payment solutions as the market matures.

As Brazil’s gambling industry blossoms, the entire region could soon follow, reshaping the global iGaming landscape for years to come.